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WRigley | Airwaves Gum PACKAGE

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SOMETHING TO CHEW ON.

Developed for the European market, Wrigley asked us to create a new package design for their Airwaves caffeinated gum line.  Inspired by the hexagonal shape of the product, the package features a "waterfall" surface that runs from top-to-bottom, giving a large billboard for graphics and creating a safety seal at the same time.    The result is a unique and expressive package design that feels great in your hand as well as your pocket.

*Branding and graphic design on the production package were designed by Wrigley

Early Concept Development
VOLUME STUDIOS
CHICAGO, IL

 [email protected]

  • HOME
  • WORK
    • HOUSEWARES
    • ELECTRONICS
    • FURNITURE
    • RADIO FLYER
    • TOY DESIGN
    • PACKAGING +
    • GRAPHIC DESIGN
  • ABOUT
  • CONTACT
  • SHOP