WRigley | Airwaves Gum PACKAGE

SOMETHING TO CHEW ON.

Developed for the European market, Wrigley asked us to create a new package design for their Airwaves caffeinated gum line.  Inspired by the hexagonal shape of the product, the package features a "waterfall" surface that runs from top-to-bottom, giving a large billboard for graphics and creating a safety seal at the same time.    The result is a unique and expressive package design that feels great in your hand as well as your pocket.

*Branding and graphic design on the production package were designed by Wrigley

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Early Concept Development